Willie Morgan has been auctioneering in the state of Arkansas since 1962. Willie first worked at public auction at the old Cleburne County Livestock Auction in Downtown Heber Springs, and has sold about everything imaginable since that time. Willie has a broad background in the auction business, from his early days at the livestock barns, the Farmers Market Strawberry Auction in Bald Knob from 1973-1985, and numerous estate, farm equipment, business liquidations, and basically "sales of all types". Willie was "grandfathered in" by the Arkansas Auctioneers Licensing Board when the state of Arkansas started requiring all auctioneers to be licensed by the state.

Willie attended both the Fort Smith Auction School and the Missouri Auction School. His wife Marsha of 41 years, son Billy, and daughter Tanya, all work with the family operated business.

Willie enjoys hunting with his grandson Brooks, and taking his grandsons Brooks, Brett Ty, Mikey, and Zack fishing. He is a big follower of late model dirt racing in Arkansas. He is a lifelong Arkansan, residing mostly in Cleburne County, and has lived in Heber Springs for the past 25 years.

Billy Morgan has been a licensed auctioneer in Arkansas since 1994, and works with his dad Willie in the day to day operations of Morgan Auction Service. He attended Harding University, and Arkansas Tech University as a mass communications major. Along with working in the auction business, Billy also works numerous sports play-by-play radio broadcast's each year. Billy started working in sports radio in 1994. He has worked hundreds of high school football and basketball broadcast's since, as well as serving as play-by-play announcer for  Arkansas State University broadcast's from 1997 to 2004.

Billy currently does the radio play-by-play for Heber Springs football and basketball, and Harding University football and basketball, as well as occasionally serving as a pit spotter for ESPN NASCAR Nationwide Series telecast's. Billy enjoys baseball, motorsports,  attending sporting events with his sons, and coaching his sons baseball teams. He is a big collector of baseball memorabilia, and loves vacationing with his wife of 20 years, Dusty, and sons Brooks, and Brett Ty. Billy, Dusty, and the boys, also enjoy spending time with their well known beagle Mrs. Weenie.

Billy and Dusty are lifelong residents of Cleburne County. Billy graduated from West Side High School in Greers Ferry in 1988, and Dusty graduated from Heber Springs High School in 1988. Dusty received her Bachelors Degree in Biology from the University of Central Arkansas in 1992.